Customer story · Stationery

At Unmei Projects, 14.3% of carts reminded on WhatsApp turned into orders within 7 days

Reminders sent 22 July–4 October 2026 · Median across Pushouse stores in the same period: 8.4%

Unmei Projects sells fountain pens, notebooks and writing supplies on Ticimax and has used Pushouse since April 2024. This page shows what its WhatsApp cart reminders and back-in-stock alerts achieved in July–October 2026, together with how we measured them from Pushouse records.

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Results

Measured results

Each figure's definition, period and limits are in the method note below. Go to the method note

  • 14.3%*of reminded carts turned into orders within 7 daysReminders sent 22 July–4 October 2026 · Pushouse median 8.4%
  • 8.9%*of delivered back-in-stock alerts turned into orders within 15 daysAlerts sent 22 July–4 October 2026

Starting point

How it started with Pushouse

Unmei Projects started with cart reminders; back-in-stock alerts, birthday messages and the on-site Spin-to-Win wheel were added later.

The results on this page measure the setup as it ran in July–October 2026.

Setup

What was set up

  1. Cart reminders

    A customer who leaves a cart and has opted in to messages gets a WhatsApp reminder after a while; the same person is not messaged again at short intervals.

  2. Back-in-stock alerts

    A customer waiting for a sold-out product gets a WhatsApp alert when it is back in stock.

  3. Other flows

    Birthday messages are sent and the Spin-to-Win wheel runs on the site. The rates on this page measure cart reminders and back-in-stock alerts.

Method and period

How the figures were measured

  • Source: Pushouse message and order records.
  • Delivered message: a message WhatsApp did not report as failed.
  • Cart reminder rate: of the cart reminders delivered between 22 July and 4 October 2026, the share that turned into an order from the same phone number within 7 days.
  • Pushouse median: the middle value of the same rate, measured the same way in the same period, across Pushouse stores that sent enough reminders to be measured: 8.4%.
  • Back-in-stock rate: of the back-in-stock alerts delivered between 22 July and 4 October 2026, the share that turned into an order from the same phone number within 15 days.
  • Attribution does not mean extra sales: some of these orders might have come without a reminder; the measurement has no comparison (control) group.
  • Results vary with the store's industry, product range, traffic, campaign calendar and settings; the same result is not guaranteed for other stores.
  • The Unmei Projects name and logo are used with the brand's permission.

Data period: 22 July–19 October 2026 · Last checked:

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Results vary by store; the rates on these pages are not a guarantee for other stores.

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