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Opt-in only
Messages go to customers who gave you permission, and they can stop them at any time. A consent record and an easy way out are the foundation.
Customer communication with Pushouse
WhatsApp marketing. Give every message a purpose.
From restaurant enquiries and test-drive requests to campaigns and cart reminders. Bring WhatsApp messages, chat flows and automation together for your business.
Let’s review your current platform, customer data and first communication workflow together.
Guide the next stepExample workflow
Customer message
Hi, I’d like to learn more about your restaurant.
Automatic replyHow can we help you?
Next stepCollect a booking request
Ask for a date, time and party size, then pass the request to the restaurant team.
Route to teamExample flow. Questions and next steps are tailored to your business.
Starting pointA purchase was left unfinished
Your storeWhatsApp message
Hello! Here’s a reminder of the items in your cart. If you have a question about your selection, you can get in touch with us.
Your customer can pick up where they left off.
Illustrative messages. Content and sending conditions are tailored to your business.
The basics
What is WhatsApp marketing?
WhatsApp marketing means a business sending campaigns, reminders and updates on WhatsApp to customers who have opted in, and answering their questions in the same channel.
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Two-way conversations
Customers can reply: ask a question, check their order or reach your team. Unlike email or SMS, the conversation continues in the same thread.
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The right moment
An item left in the cart, a product back in stock or an order handed to the carrier starts the message on its own, so each customer gets a message that fits their situation.
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How it differs from email and SMS
Customers read the message in the chat app they use every day to talk to friends, and reply in the same place. No design work is needed; a short, clear text is enough. Unnecessary messages, though, lead customers to block you.
How it connects
How Messaging Works Through Pushouse
Beyond the general definition, this is how Pushouse connects to WhatsApp and how your messages are sent.
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Official WhatsApp Business Platform connection
Pushouse connects to the WhatsApp Business Platform (WhatsApp Business API) through Meta's official setup flow, via our partner Gupshup. No personal WhatsApp account is used.
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Approved message templates
Campaign and update messages are sent with templates approved by Meta. When a customer replies, the conversation continues in the same chat.
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Automations driven by store events
Events such as carts, orders and stock come from your connected e-commerce platform; the matching message is sent automatically and you see the results in the panel.
Across the customer journey
WhatsApp Marketing Use Cases
A relevant message for each moment. Choose your priority and explore the related module to see how it works.
- Spin-to-win
The visitor spins the wheel and gets the discount code on WhatsApp.
- Cart reminder
A reminder goes out for the products left in the cart.
- Order confirmation
The customer gets a confirmation as soon as the order is placed.
- Shipping update
A tracking link is shared when the order ships.
- Post-delivery feedback
After delivery, the customer is asked what they think.
- Personalized product suggestions
When it is time to shop again, the customer gets products that suit them.
Example scenario. The steps you can use depend on your platform and the modules you turn on.
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Return to an unfinished purchase
Remind customers about the products in their cart. Plan the message and timing around their shopping journey, with a clear link back to their purchase.
Explore cart recovery02
Bring campaigns to relevant customers
Prepare a message for a new collection, seasonal offer or store announcement. Plan the campaign around the right customer group and their communication preferences.
Explore campaign messages03
Reconnect shoppers with awaited products
Let customers waiting for a restock know when a product returns. Give them a direct path to the product page so they can continue their selection.
Explore stock reminders04
Stay in touch after the purchase
Share order updates in clear messages. Help customers find their order details and make it easy to reach you when they need assistance.
Explore order messagesLet’s build it together
How to Get Started with WhatsApp Automation on Pushouse
A considered start, before the first message. Every business has a different platform and customer journey. Let’s understand your current process, then choose your first use case.
Discuss a starting plan- 01
Understand your process
Let’s review your business, customer enquiries and WhatsApp connection. Together, we’ll identify the workflows and platform connections you need.
- 02
Choose your first chat flow
A restaurant booking enquiry, a test-drive request or a campaign: choose your first use case. Define the questions, reply options and details to pass to your team.
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Check the experience and refine it
Review message links and the customer journey. Use the results you can track to assess your content and timing.
Connections
Supported Platforms and Integrations
The questions asked most often before setup, and what each way of using Pushouse requires.
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Which e-commerce platforms are supported?
Automations based on orders, carts and stock work with Ticimax, IdeaSoft, ikas, T-Soft and Shopify. Softtr and Farktor have partial integrations. On other sites, cart reminders work through a Pushouse form added to your website.
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Can I use my existing WhatsApp Business number?
Yes. Your number is connected to the WhatsApp Business Platform through Meta's official setup flow. If the number is in use in the WhatsApp Business app on your phone, it keeps working in the app as well. To connect a number used by a personal WhatsApp account, that account must be deleted first.
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Which features can I use without a website?
Signing up for Pushouse requires a website. Without connecting your e-commerce platform you can use chat flows and send bulk messages to a list you upload; automations based on orders, carts, stock and memberships require a platform connection.
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How do automatic replies and handover to your team work?
When a customer writes, a welcome message with up to three topic buttons goes out; free-text messages are routed to the matching flow by the keywords you define. When a flow hands the conversation over to your team, the bot goes quiet and your team replies from the panel. The bot steps back in 30 minutes after your team’s last reply.
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How are package fees and messaging costs separated?
Pushouse packages and WhatsApp message credits are charged separately. The package covers the Pushouse modules you use. The message fee itself is charged by Meta, which owns WhatsApp; you pay it with credits, and each message you send is deducted from your credit balance.
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What chat flows require
A WhatsApp number connected to Pushouse and the chat flow module are enough; no e-commerce platform connection is needed.
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What order and stock automations require
Your e-commerce platform connected to Pushouse (web service details or an app install, depending on the platform), approved WhatsApp templates and the relevant module. Order, cart and stock events reach Pushouse through this connection.
Speak your customer’s language
WhatsApp Marketing Examples by Industry
What could this look like in your industry? A restaurant invitation, a fashion store’s new collection or a hotel’s seasonal offer. Start with the journey your customers take.
Fashion and Apparel
Size, colour and new arrivals
Restaurants
Menus, invitations and return visits
Hotels
Rooms, offers and stays
Construction
Projects and customer enquiries
Automotive
Models and test drives
Beauty and Care
Care, shades and collections
Furniture and Home
Dimensions, materials and delivery
Electronics
Models, compatibility and stock
Grocery
Carts and weekly shopping
Pet Stores
Pet food, care and accessories
Sports and Outdoor
Sizes, equipment and seasonal offers
Jewelry and Accessories
Sizing, gifts and collections
Before you decide
Frequently Asked Questions About WhatsApp Marketing
To see how these message flows work in an online store, read our article on WhatsApp e-commerce automation.
Read the WhatsApp e-commerce automation articleIs Pushouse suitable for every business?
Pushouse can be used for customer communication and automation scenarios across industries. Whether it fits depends on the modules you need, your current platform and its connection requirements.
What can I do with chat flows?
Choose the next question based on a customer’s reply, collect the details you need, direct them to relevant content or pass the conversation to your team. For example, a restaurant can collect booking enquiry details, while an automotive business can route test-drive and service requests through separate flows.
Do I need an e-commerce website?
No. You can use WhatsApp messages and chat flows to manage customer communication without an e-commerce website. Modules that depend on order or stock information do require a connection to the relevant platform.
Does every customer receive the same message?
Campaign announcements and messages triggered by carts, stock or orders serve different needs. The audience, content and sending conditions are planned for the workflow you choose, including customer communication preferences.
How can I find out about pricing?
Tell us which modules you need, how you plan to connect and your expected message volume. Our team can explain the applicable packages and usage costs for that scope.
What should I prepare for the discussion?
Tell us about your products or services, the questions customers ask most often and your first priority. If you have a website or existing tools, share those too. We can start with a restaurant booking enquiry, a test-drive request or a campaign announcement.
Your next step
Share my requirementsLet’s design your first workflow.
Tell us about your business and the moment your customers need support. We’ll identify suitable modules together.