At FLAW Wear, 12.2% of carts reminded on WhatsApp between 22 July and 27 September 2026 turned into orders within 7 days

Method and period

How the figures were measured

• Source: Pushouse message and order records.
• Delivered message: a message WhatsApp did not report as failed.
• Period: the measured messages were sent between 22 July and 27 September 2026, and orders were followed until 19 October 2026.
• Cart reminder rate: of the cart reminders delivered between 22 July and 27 September 2026, the share that turned into an order from the same phone number within 7 days.
• Pushouse median: the middle value of the same rate, measured the same way between 22 July and 4 October 2026, across Pushouse stores that sent enough reminders to be measured: 8.4%.
• Back-in-stock rate: of the back-in-stock alerts delivered between 22 July and 27 September 2026, the share that turned into an order from the same phone number within 15 days.
• First-purchase incentive rate: of the first-purchase incentive messages delivered between 22 July and 27 September 2026, the share that turned into an order from the same phone number within 7 days.
• Attribution does not mean extra sales: some of these orders might have come without a reminder; the measurement has no comparison (control) group.
• Results vary with the store's industry, product range, traffic, campaign calendar and settings; the same result is not guaranteed for other stores.
• The FLAW Wear name and logo are used with the brand's permission.

Data period: 22 July–19 October 2026 · Last checked: 20 October 2026