Customer story · Modest fashion

At HE-QA, 12.7% of carts reminded on WhatsApp turned into orders within 7 days

Reminders sent 22 July–4 October 2026 · Median across Pushouse stores in the same period: 8.4%

HE-QA is a design brand selling modest fashion and accessories on T-Soft and has used Pushouse since May 2025. This page shows what its WhatsApp cart reminders achieved in July–October 2026, together with how we measured them from Pushouse records.

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Results

Measured results

Each figure's definition, period and limits are in the method note below. Go to the method note

  • 12.7%*of reminded carts turned into orders within 7 daysReminders sent 22 July–4 October 2026 · Pushouse median 8.4%
  • 41.9%*of orders attributed to a reminder came within the first 24 hoursOrders placed 22 July–19 October 2026

Starting point

How it started with Pushouse

HE-QA started on Pushouse with cart reminders; every rate on this page belongs to that flow.

The results on this page measure the setup as it ran in July–October 2026.

Setup

What was set up

  1. Cart reminders

    A customer who leaves a cart and has opted in to messages gets a WhatsApp reminder after a while; the same person is not messaged again at short intervals.

  2. What is measured

    The rates on this page measure cart reminders only.

Method and period

How the figures were measured

  • Source: Pushouse message and order records.
  • Delivered message: a message WhatsApp did not report as failed.
  • Cart reminder rate: of the cart reminders delivered between 22 July and 4 October 2026, the share that turned into an order from the same phone number within 7 days.
  • Pushouse median: the middle value of the same rate, measured the same way in the same period, across Pushouse stores that sent enough reminders to be measured: 8.4%.
  • First-24-hour share: of the orders placed between 22 July and 19 October 2026 that were attributed to a reminder and followed a reminder delivered to the same phone, the share placed within 24 hours of that reminder.
  • Attribution does not mean extra sales: some of these orders might have come without a reminder; the measurement has no comparison (control) group.
  • Results vary with the store's industry, product range, traffic, campaign calendar and settings; the same result is not guaranteed for other stores.
  • The HE-QA name and logo are used with the brand's permission.

Data period: 22 July–19 October 2026 · Last checked:

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Results vary by store; the rates on these pages are not a guarantee for other stores.

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