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WhatsApp automation

WhatsApp Purchase Anniversary Campaigns

Mark the anniversary of a customer’s first purchase with a personal WhatsApp message and a relevant offer. Give them a meaningful reason to shop again.

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Purchase Anniversary CampaignsExample preview
Example store10:24

Hi Deniz,
It has been a year since your first purchase. Thank you for shopping with us! Take a look at your anniversary offer.

Explore the Offer

Re-engage customers on the anniversary of their first purchase with personalized messages and offers.

Example scenario. Content and setup are tailored to your business.

How it works

  1. 01

    First-purchase date

  2. 02

    Anniversary message

  3. 03

    Reconnect

For your industry

One module, tailored to the way your business works.

Beauty and Care

Remember the anniversary of the first purchase

Send a personal message on the anniversary of a customer’s first purchase. Reconnect with a thank-you or a suitable offer.

Explore this industry
Jewelry and Accessories

Remember the anniversary of the first purchase

Send a personal thank-you or offer on the anniversary of a customer’s first purchase and reconnect them with a new collection.

Explore this industry

A first purchase marks the start of your customer relationship. Turn that date into a personal message with Pushouse Purchase Anniversary Campaigns. Thank customers for choosing your store, acknowledge your time together and share a relevant offer for their next purchase.

Use the first order as a reason to reconnect

An anniversary message begins with the customer’s first purchase date. Use that occasion for communication that feels more personal than a campaign sent to everyone at once. Match the tone and offer to the relationship with your store.

Connect a thank-you to the next shopping step

A brief thank-you, the customer’s name and a collection link can give the message a clear focus. If you include an offer, explain which products it covers and when it is valid. Make it easy to understand why you are writing and what to do next.

Prepare your anniversary campaign in three steps

1

Identify the date

Start with the first order date and its associated customer record.

2

Prepare the message

Bring a personal thank-you and your chosen offer together.

3

Link to a product or collection the customer can explore.

Example campaign plan from a first purchase date to an invitation to shop again.

Example anniversary message

Hi Deniz, it has been a year since your first purchase. Thank you for being part of our story. We would love to welcome you back to explore the offer we have prepared for this occasion.

What should you prepare to get started?

  • The first purchase date linked to each customer and usable contact details.
  • Communication preferences for the customer group you plan to contact.
  • A thank-you message, clear offer terms and a destination page.
  • Meta Business Partner
  • Meta Tech Provider
  • WhatsApp Business Solution Partner

Common questions

Purchase Anniversary Campaigns

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Which date is the anniversary based on?

The campaign uses the customer’s first purchase date at your store. Start by checking that this date is linked to the correct customer record before planning your message.

Do I have to offer a discount?

A message can focus on thanking the customer. If you add an offer, define the benefit, eligible products and validity period. You do not need to make every anniversary message about a discount.

How is this different from a birthday campaign?

A birthday campaign uses the customer’s date of birth. A purchase anniversary celebrates the relationship with your brand using the date of their first order.

What should I bring to a setup discussion?

Share the system that stores first order dates, your customer contact information and the message you have in mind. We can review the data connection and campaign scope together.

Explore every moduleChoose the next step for your business.

Let’s set it up for your business

Build on the relationship that began with a first purchase

Share your store’s purchase history and the offer you have in mind. Let’s plan anniversary communication that suits your customers.

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