Make an entire look shoppable
Tag the jacket, trousers and bag in a styled photograph. Let visitors go straight from the look they like to each product page.
Explore the module: PushTag Shoppable GalleriesWhatsApp marketing for fashion and apparel stores
Liking a product is not always enough to complete a purchase. A customer may be unsure of their size. The color they want may have sold out, or they may be waiting for the new season. WhatsApp marketing for fashion and apparel stores helps you communicate in a way that suits each of these needs. With Pushouse, you can plan messages and on-site offers together around your store's shopping journey.
Make size, color and timing decisions easier
When customers shop for fashion, sending everyone the same campaign can leave their real question unanswered. A visitor searching for a size chart wants an explanation, while someone waiting for a favorite item wants stock information. First, figure out at what point shoppers in your store hesitate. Then choose your communication flow based on product data, customer consent and the events supported by the platform you use. This also keeps the purpose of a campaign message separate from the purpose of an order update.
Five use cases for fashion and apparel stores
A cart left behind after picking a size and color
Send a WhatsApp reminder that takes shoppers back to the product and variant they left in their cart. Time the message around your store’s buying journey. Help customers with size or fabric questions find the relevant information and reach your store team through a WhatsApp conversation flow.
Explore the cart recovery flow for fashion storesWhen the size they were waiting for is back in stock
Notify customers on WhatsApp when the sold-out size or color they requested becomes available again. Connect the alert to your store’s product and variant stock data. Use a direct link so the customer can return to the exact item they were waiting for.
Discover back-in-stock alerts for sizes and colorsAnnounce the new season to the relevant customer group
Send new-collection, end-of-season or product-category announcements to the relevant audience. Use AI Customer Segmentation to build audiences from purchase history, then schedule a suitable message for each group with WhatsApp Campaigns. Include the collection link, campaign dates and offer terms in the message.
Explore bulk messaging for new-season campaignsMake your first-purchase offer visible
Use a spin-to-win wheel to offer visitors a reward-based interaction, capture their contact details and share a first-purchase offer. Keep the promotion accessible as they browse with a discount tab. Show the eligible collection and offer terms clearly in these areas.
See spin-to-win wheel options for your storeKeep customers updated from order to shipment
Share order steps such as receipt, preparation and dispatch over WhatsApp. Use Order Status Updates and Shipment Tracking to show customers where their purchase stands and how to track the parcel. Choose the notification steps that match your store’s order process.
Review the order update steps for apparel orders
Modules that complement your workflow
Start with your priority, then connect sales, customer conversations and the storefront experience.
Frequently asked questions from fashion and apparel stores
Fashion businesses use WhatsApp marketing to announce collections, answer sizing questions and remind shoppers about unfinished purchases. WhatsApp Campaigns introduce relevant collections to selected customer lists. WhatsApp Flow guides size and fabric questions to product information or your team. Abandoned Cart Recovery reminds shoppers about items left in their carts, while Back-in-Stock Alerts reach customers who requested a notification when their size or color returns. For example, pair a knitwear campaign with a size guide and product link. Explore WhatsApp Flow for fashion businesses
Let's plan your store's shopping flow together
Tell us about your e-commerce platform, your product range and the customer questions you hear most often. Let's work out together which scenario makes a good starting point for your fashion store.