Use cases for your industry

WhatsApp marketing for fashion and apparel stores

Liking a product is not always enough to complete a purchase. A customer may be unsure of their size. The color they want may have sold out, or they may be waiting for the new season. WhatsApp marketing for fashion and apparel stores helps you communicate in a way that suits each of these needs. With Pushouse, you can plan messages and on-site offers together around your store's shopping journey.

Let’s talk about your needs See the use cases

Explore the WhatsApp marketing guide

Make size, color and timing decisions easier

When customers shop for fashion, sending everyone the same campaign can leave their real question unanswered. A visitor searching for a size chart wants an explanation, while someone waiting for a favorite item wants stock information. First, figure out at what point shoppers in your store hesitate. Then choose your communication flow based on product data, customer consent and the events supported by the platform you use. This also keeps the purpose of a campaign message separate from the purpose of an order update.

Five use cases for fashion and apparel stores

A cart left behind after picking a size and color
When a customer adds an item to the cart and leaves, send a reminder that lets them get back to the item they chose. Help them pick up where they left off instead of turning the message into a general discount announcement. If they have a question about size or fabric, tell them how they can reach your store team, and do not make unverified suggestions about the product.
Explore the cart recovery flow for fashion stores
Fashion and ApparelExample conversation flow
1. Item in the cart
  The customer's selection
  Product, size and colour
2. Cart reminder
  Would you like another look at the item in your cart? Message us if you have a question about the size or fabric.
3. For a question about the product
  Store team
  Size and fabric information
When the size they were waiting for is back in stock
Do not lose the interest of a customer who asked to be notified about a sold-out size or color. Where your store connection is supported, use an alert that works with the stock data for the variant they asked about. Point the customer to the item they were waiting for instead of sending them back to the whole collection, and keep stock levels and product page details up to date.
Discover back-in-stock alerts for sizes and colors
Announce the new season to the relevant customer group
Plan announcements for a new collection, the end of the season or a specific product group around your customers' interests. Choose a suitable group using the opt-in list you have and the segment options available to you. State the campaign's dates, scope and product link clearly, and avoid messaging the same person about every new product.
Explore bulk messaging for new-season campaigns
Make your first-purchase offer visible
Use a spin-to-win wheel or a discount tab to put the campaign on your site in front of visitors. Specify which collection the offer applies to and what its terms of use are. Keep in mind that the code shown in the discount tab is the same for everyone; do not describe it as a personal coupon.
See spin-to-win wheel options for your store
Keep customers updated from order to shipment
Notify the customer at supported steps, such as when the order is received and when it is shipped. Reduce unnecessary repetition by choosing at which stages a message goes out. Match what you say about delivery to the way your store actually operates. You do not have to add a new campaign to every order message.
Review the order update steps for apparel orders

Frequently asked questions from fashion and apparel stores

On supported platforms, the alert works with variant information. Before setup, we check with you how size and color records are kept for your products, how stock is updated and whether the connection is supported.

Let's plan your store's shopping flow together

Tell us about your e-commerce platform, your product range and the customer questions you hear most often. Let's work out together which scenario makes a good starting point for your fashion store.

Let’s talk about your needs