Version 3.1 · GDPR/ePrivacy · UAE PDPL · Türkiye KVKK · Last Updated: October 23, 2026
Cookie and Similar Technologies Policy
1. Scope
This policy explains the cookies, local storage, tags, pixels, embedded tools and similar technologies that write information to or read information from your device on www.pushouse.com, operated by Pushouse L.L.C-FZ ("Pushouse").
Our Privacy and Data Protection Policy provides further details about who processes personal data, legal bases, retention and international transfers. Relevant local rules are assessed together for users in Türkiye, the European Economic Area and the United Arab Emirates.
2. What Are Cookies and Similar Technologies?
Cookies are small text files stored in your browser. Even where they do not use cookies, local storage, tags, pixels, SDKs and calls to external content may process an IP address, device and browser details, page viewed, referrer, timestamp, preferences or interaction data.
Use categories:
- Transmission, security and core functions you explicitly request
- Site performance and error measurement
- Optional functions such as language, theme, scheduling and engagement tools
- Measurement, personalization and marketing only where permission is given
3. Technology Categories
3.1. Strictly Necessary Technologies
These are security, network and consent-preference records strictly necessary to transmit a communication or provide a website function you explicitly request. This category cannot be used for marketing, profiling or optional analytics, and the reason it cannot be switched off is explained in the preference manager.
3.2. Performance and Analytics
Tools such as Vercel Analytics and Speed Insights produce measurements about page use, errors and performance. Analytics technologies that are not strictly necessary are off by default and may not access your device or send data before analytics permission.
3.3. Functionality and External Content
This group may include local storage for language and theme, Google Fonts, Pushouse wheel and AI commerce widgets, and the Brevo preference form. The Cal.com scheduler loads only when you explicitly request that external function by clicking a demo or scheduling button. The website makes no automatic IP-based geolocation request.
3.4. Marketing and Targeting
Google Tag Manager infrastructure loads on every visit with Google Consent Mode; analytics and marketing permissions stay off until you make a choice. While a permission is off, Google tags neither set nor read cookies; they send only measurement signals that contain no cookie identifier. Analytics or marketing permission lets only the related tags use cookies; permission for one category does not constitute permission for another. Meta Pixel does not use Google Consent Mode: it loads only after you give marketing permission and sends page-view information to Meta to measure Facebook and Instagram ads and for remarketing. Without marketing permission it does not load at all; after you withdraw permission, no new information is sent.
4. Technology Inventory
The table below identifies services present in the source code and the activation rule applied to them. A service being present on a page does not mean that it places a cookie on every visit or that all of its features are active.
| Technology / provider | Placement | Category | Purpose and data flow | Activation condition | Duration / inventory source |
|---|---|---|---|---|---|
| Google Tag Manager / tag infrastructure | Google · third-party infrastructure | Tag management / marketing infrastructure | Manages production-configured tags using the relevant consent signal; it does not expand the scope of permission. | Loads on every visit with Google Consent Mode; for categories you have not allowed, tags send signals without cookies. Each connected tag also follows its own category signal. | No fixed cookie name or duration is attributed; the live inventory for each active tag controls. |
| Vercel Analytics and Speed Insights | Vercel · third party | Performance / analytics | Page use, request, device, speed and performance measurement. | After analytics permission. | The active configuration and duration shown in the live preference manager. |
| Cal.com scheduling tool | Cal.com · third party | Explicitly requested external function | Provides the booking interface and may send network details and form entries to Cal.com. | Only when you explicitly request the tool by clicking a demo or scheduling button. | Cal.com configuration and the applicable data-retention record. |
| Google Fonts | Google · third-party external resource | Functionality / visual resource | Delivers a font; the external request may disclose IP address and browser details. | After functionality permission or by using a self-hosted alternative. | This policy attributes no cookie name; network logging depends on the provider and configuration. |
| Pushouse wheel and AI commerce widgets | Pushouse service infrastructure | Functionality / engagement | Displays on-site wheel and AI-assisted interactions and may process device and interaction data. | After the relevant functionality or measurement permission. | The active widget configuration and duration shown in the live inventory. |
| Language and theme local storage | Pushouse · first party | Preference / functionality | Remembers your selected language, theme and display direction. | When you select the preference or to deliver the view you explicitly request. | Until the preference is changed or browser storage is cleared. |
| Measurement or marketing tags activated through GTM (if any) | Third party, depending on the active tag | Analytics / marketing | Traffic measurement, conversion, advertising or remarketing, only if actually active in production. | After marketing permission for GTM and, where a tag is used for analytics, analytics permission as well. | Each tag's name, domain and duration is added to this inventory before production activation; current details may also be requested at hello@pushouse.com. |
| Brevo / Sibforms preference form | Brevo · third party | Functionality / external form | Processes newsletter and commercial-message opt-outs and may send network details and form entries to Brevo. | When you explicitly open the preference or unsubscribe page. | Brevo configuration, permission/opt-out evidence and applicable legal-retention periods. |
| Meta Pixel | Meta Platforms Ireland Limited and Meta Platforms, Inc. · third party; the _fbp cookie is set on the pushouse.com domain | Marketing and targeting | Measuring Facebook and Instagram ads and showing ads on those platforms to people who visited the site (remarketing). The visited page address, browser and device information and the _fbp identifier are sent to Meta. The pixel's automatic matching and automatic event features, which read form fields, are turned off on this site. | Loads only after you give marketing permission; otherwise it does not load. After you withdraw permission, no new information is sent and the _fbp and _fbc cookies are deleted. | _fbp: 90 days (first party). Retention of data sent to Meta is governed by Meta's data policy; recipient countries are Ireland and the United States. |
The live inventory records the technology or identifier name, domain, provider, first/third-party status, category, purpose, data processed, legal basis, activation condition, exact lifetime and recipient country. Cookie names not observed in a production scan are not guessed or listed in this policy.
5. Preference and Permission Management
The first layer presents "Accept All", "Reject All" and "Manage Preferences" with equal visibility and accessibility. Non-essential categories are off by default; pre-ticked boxes, silence, scrolling or continued use of the site do not constitute permission.
You can enable or disable categories individually at any time through the permanent "Cookie Preferences" link. Withdrawing permission is as easy as giving it; withdrawal is applied prospectively and optional tags are stopped.
Browser settings provide an additional control but do not replace category-specific information and permission. Rejecting non-essential technologies does not block basic site access, although an optional external feature you select may not operate.
6. Security, Retention and Transfers
Data obtained through these technologies is processed for limited purposes, proportionately and with risk-appropriate technical and organizational measures. Each provider, data flow and country is matched to the live data and vendor inventory.
- Retention is set separately for each technology and purpose; when the purpose ends, data is deleted, anonymized or restricted solely as a legally required evidence record.
- International access and transfers use the applicable mechanism and supplementary safeguards under GDPR Chapter V, UAE PDPL and, where relevant, Türkiye's KVKK Article 9.
- The browser preference record stores only the current notice version, category choices, and date and time; it is not marketing consent. If the law separately requires server-side evidence, that limited-purpose record must be implemented before the relevant processing is enabled.
7. Your Rights
Subject to applicable data protection law, you may:
- Request information about the technologies, purposes, providers, retention and recipients.
- Accept or reject categories that are not strictly necessary.
- Withdraw permission at any time as easily as you gave it.
- Where the conditions apply, exercise rights of access, correction, deletion, restriction or objection.
- Contact hello@pushouse.com and lodge a complaint with the competent data protection authority.
Contact
Company: Pushouse L.L.C-FZ
Address: Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E.
Email: hello@pushouse.com
Last Updated: October 23, 2026 · Pushouse L.L.C-FZ · Dubai, United Arab Emirates