Customer story · Women's clothing

At Karum Rouge, 23.1% of carts reminded on WhatsApp turned into orders within 7 days

Reminders sent 22 July–4 October 2026 · Median across Pushouse stores in the same period: 8.4%

Karum Rouge sells women's clothing on Ticimax and has used Pushouse since October 2023. This page shows what its WhatsApp cart reminders and back-in-stock alerts achieved in July–October 2026, together with how we measured them from Pushouse records.

Results

Measured results

Each figure's definition, period and limits are in the method note below. Go to the method note

  • 23.1%*of reminded carts turned into orders within 7 daysReminders sent 22 July–4 October 2026 · Pushouse median 8.4%
  • 55.8%*of orders attributed to a reminder came within the first 24 hoursOrders placed 22 July–19 October 2026
  • 15.4%*of delivered back-in-stock alerts turned into orders within 15 daysAlerts sent 22 July–4 October 2026

Starting point

How it started with Pushouse

Karum Rouge started on Pushouse with cart reminders; back-in-stock alerts, birthday and new-member welcome messages were added later.

The results on this page measure the setup as it ran in July–October 2026.

Setup

What was set up

  1. Cart reminders

    A customer who leaves a cart and has opted in to messages gets a WhatsApp reminder after a while; the same person is not messaged again at short intervals.

  2. Back-in-stock alerts

    A customer waiting for a sold-out product gets a WhatsApp alert when it is back in stock.

  3. Other flows

    New-member welcome and birthday messages also run, along with shipment tracking updates. The rates on this page measure only cart reminders and back-in-stock alerts.

Method and period

How the figures were measured

  • Source: Pushouse message and order records.
  • Delivered message: a message WhatsApp did not report as failed.
  • Cart reminder rate: of the cart reminders delivered between 22 July and 4 October 2026, the share that turned into an order from the same phone number within 7 days.
  • Pushouse median: the middle value of the same rate, measured the same way in the same period, across Pushouse stores that sent enough reminders to be measured: 8.4%.
  • First-24-hour share: of the orders placed between 22 July and 19 October 2026 that were attributed to a reminder and followed a reminder delivered to the same phone, the share placed within 24 hours of that reminder.
  • Back-in-stock rate: of the back-in-stock alerts delivered between 22 July and 4 October 2026, the share that turned into an order from the same phone number within 15 days.
  • Attribution does not mean extra sales: some of these orders might have come without a reminder; the measurement has no comparison (control) group.
  • Results vary with the store's industry, product range, traffic, campaign calendar and settings; the same result is not guaranteed for other stores.
  • The Karum Rouge name and logo are used with the brand's permission.

Data period: 22 July–19 October 2026 · Last checked:

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Tell us about your platform and your goal; we will plan together which flow makes sense to start with.

Results vary by store; the rates on these pages are not a guarantee for other stores.

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